Expansion Consulting for the beverage industry

Arrangement of existing beverage shops

Business optimization on different levels. Bringing the object to an umbrella brand name.

Market conception corresponding the location:

- product line policy / Shop in Shop (local, bio-provider etc.)
- brand image
- brand placement plan
- services & customer-binding programmes
- conception of delivery- & event service
- bar/counter software
- printed advertisement, employee selection
- creation of an advertisement plan
- transfer to a market manager
- real estate renovation
- incentives for beverage market managers
- lead and complete listing talks for shop in shop areas
- administration of advertisement space in beverage shops
- central production of all advertisement material to ensure an overall brand image
- positioning & creation of an area-specific print campagne to communicate an offer
- brand building for beverage chains in consultation with your marketing

New development of beverage shops: Indexing and conception of new beverage markets

- location analysis and examination/dispatch of standard factors (municipial eventualities etc.), broker talks, real estate owners, negotiations
- analysis of daily press, location search & location determination
- analysis of object and surrounding area
- competition analysis
- cost & turnover prognosis according to the available data
- facility calculation and calculation of renovating costs, architect talks
- capital requirements calculation: linear calculation (turnover-output-costs)
- administrative aspects, site clearing
- interior architecture, industry advertisement
- construction management
- turnkey hand-over

moreover:

- product line policy / Shop in Shop (local, bio-provider etc.)
- brand image
- brand placement plan
- services & customer-binding programmes
- conception of delivery- & event service
- bar/counter software
- printed advertisement, employee selection
- creation of an advertisement plan
- transfer to a market manager
- real estate renovation
- incentives for beverage market managers
- lead and complete listing talks for shop in shop areas
- administration of advertisement space in beverage shops
- central production of all advertisement material to ensure an overall brand image
- positioning & creation of an area-specific print campagne to communicate an offer
- brand building for beverage chains in consultation with your marketing

Do you have questions ? Simply send us an Email, we will get back to you.